Have you ever wondered and asked yourself the importance of web directories in the internet? You might think directories in the web are like any other directory you might find lying around like telephone directories but unfortunately not. Web directories have another purpose in the internet that makes them so important and this importance cannot be questioned. Directories do not merely provide listings of websites, in the internet they can help boost a websites’ ranking to be listed on top or on the front page of search results.
It is the dream of every webmasters for their website to be on the front page of relevant search results when someone searches something in the internet. Google, the number one search engine providing more than 70% (as of the time of writing) of relevant search results in the web, uses two methods in determining the list of websites that lands at to the top of search results. First, Google uses the PageRank technology and secondly Hypertext-Matching Analysis, we will be focusing on the first method which is about PageRank or PR, this is where the importance of web directories is recognized.
Now how does Google determine the PageRank of a certain web page? Try to think for a moment that all websites in the internet are voters and they cast a vote each time they link from their website to another website. There are many reasons why website owners would like link to other websites, it may be their importance, weight, relevance, noteworthiness, usefulness, value, etc. But not all links are counted, if the link is coming from a bad neighborhood that link will have no value or merit. Now when Google crawls the internet, it sees those links or votes and evaluates them if it’s legitimate or not. The links that pass the quality inspection made by Google will be used to rank the web pages directed by those links and the more quality backlinks a web page acquires the higher its PageRank will be.
Acquiring good quality backlinks are not easily achieved, especially if your website is new in the web. Web directories can provide us these quality backlinks necessary to attain good PageRank with Google. But keep in mind, good web directories are not automated, they are human edited. Before your website is accepted and listed it will undergo rigid reviews by the directories’ editorial staff following certain guideline submissions and other criteria.
Not all directories are free, some will require fees for review and listing services while others will require their link to be reciprocated, but no matter what, it is not guaranteed that your website will be listed. This process is the main reason why backlinks from directories are respected by search engines. Acquiring a link from reputable web directories will definitely help increase your PageRank and the chances of your website in landing at the front page of search results.
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