Many webmasters, designers and developers alike tend to forget that they can largely increase their social media presence by simply making sharing their content easier for the user.
Social Media has become so fast paced that any readers that are loyal to your website would not even think twice about sharing your content in their social media networks if, and only if you make the ability to share the content as easy as possible.
There are tons of ways that one can incorporate social media sharing tools in their sites and one of those ways is by making use of plugins and/or add-ons for the various content management systems that websites make use off. Adding them in is simple while some might take a bit of configuration others will simply add themselves into your pages and almost like magic you make your website completely Social Media Friendly.
But what happens when you are not using a content management system? What happens when you have limited code ability but know that you have the best onsite information to share and you know that your readers will share the information to their social media profiles? Well, the answer is simple. You can use http://www.addthis.com/ which gives you code that you can copy and paste into your website. There is also http://www.shareaholic.com/ which will have the same ability.
If you do have coding skills and would prefer to add customized buttons and share site then you can go ahead and add in the code yourself.
Personally, I use WordPress and its native plugins to simplify the whole process. On occasion, I will develop my own plugins based on what my clients need and exactly how different they wish to be.
However, the bottom line remains the same. If you have valuable content to share your readers will share them. Yet, when you make the sharing process easier you are more likely to get even more readers sharing the content and widening your social media presence, marketing opportunities and ability to generate revenue for your business.
