A diary was always considered a very personal thing. A written record of thoughts and observation secretly kept and closely guarded against the eyes of others. The Internet has changed all this.
Nowadays such a journal of thoughts, observations and muses is considered as a way to boost your business when posted on the internet.
Blogs, previously know as weblogs, have now established themselves as the ‘must have’ means to promote yourself and project your business to friends and customers online. A blog is essentially a journal, daily entries or ‘posts’ as they are called, updated on a regular basis. These may consist of news, personal views and opinions, ideas and promotional material.
Blogs also have links to other sites or blogs, sources of information and marketing promotions. These online journals are not meant to be one-way sites, that is, readers are invited, or indeed expected to submit their comment on the material posted on the blog.
This can apply to everything from home keeping to travel, but it can also serve as a source of income to your online business. Yet, not everyone can make headway with blogs.
I invite you to see how the following 4 basic business objectives can be reached.
1. find a new or little-known product or idea For Ryan Brown, having a blog makes a lot of sense for several reasons. Brown runs a business that provides alternative energy systems.
Since most of his prospective clients know little about alternative energy systems and what is available, he says that he finds a natural way to provide this information through his blog. “I began blogging as a means of cheap advertising and to keep in touch with existing and prospective clients,” says Brown “It does have a positive impact on my enterprise.”
People are always craving for more information on companies, products and availability.” Eventually, this leads to a better-informed customer who is usually more ready to part with his cash and make a well-informed purchase. This product information is available to whoever needs it. No useless sales pitching to uninterested customers, but the same sales pitch is available to whoever seeks it. If a reader contacts you via the blog, bingo – you get results.
If not, no time has been wasted. You have lost no time explaining something to someone who eventually doesn’t buy.
2. Search Engine rankings are improved. Blogging also reaches out to other prospective clients in other ways. As any online business knows, site visitors coming via Google, or any other search engine provides a multitude of leads.
Search Engines love blogs because a blog site has continuously changing content and comments posted by readers create further interest to spider bots. When setting up properly, blogs have an enormous benefit as regards search engines, according to search engine marketing firms.
Blogs that allow comments, every new post or comment converts into an additional web page in itself, full of additional keywords that are greedily picked up by the search engine spider bots.
3. Identify yourself as an expert in the field.
Apart from generating leads, a positive message about your credentials is dispersed throughout the online marketplace, giving your enterprise a personality and brand of its own.
4. Leave your mark on public opinion.
Traditional journalistic venues are bypassed through blogging, enabling the user to become his own publisher when airing his views and opinions.
Public relations firms have stated that blogs are now becoming the most powerful influence on public opinion Blogs have become a legal alternative source of news and information on nearly all subjects and topics. Anyone can use blogs, especially those with a passion and flair for some particular aspect or trade.
Several blogs serve to sway public opinion as much as established profession public relations firms. Talk openly with your customers in a forum Blogs that invite comments from their readers provide a sense of immediacy and personal contact with your customers.
In a way, this provides much-needed feedback on what the customer likes or dislikes and what needs to be improved A business related blog provides a means for customers to submit their views after purchasing. The result?
Such blog-assisted online businesses benefit by getting glowing testimonials from over 15% of their customers as opposed to the less than 1% of customers that submit unsolicited testimonials in the normal market.
Guest Author: Mario R. Schembri is a freelance writing on Internet Marketing Strategies and related tools.
Visit my blog at www.homebusinessaire.com/blog
and leave your comments.