CSS or Cascading Style Sheets is a stylesheet language that describes the presentation of web documents. Web pages that are written in HTML and XHTML can be styled in many ways by using CSS. In fact CSS allows to separate the stylistic elements of the web page like layout, color and fonts from the content matter like textual paragraphs and images. This is called separation of content from presentation.
Separation of Content from Presentation
The separation improves the accessibility of content on the web pages. Moreover, it provides flexibility and control in the specification of presentation characteristics at the same time reducing complexity and repetition in the structural content.
CSS also allows the web page to be presented in different styles so that it suits different rendering methods. The web content is thus made available in various forms like on-screen, print, voice modes (speech-based browsers and screen readers) etc.
While CSS offers a plethora of benefits on the Internet, a good knowledge of the same is required if you need to employ it for your website. Therefore, to really reap the benefits of CSS and make it work for your online presence, you should invest quality time in learning its nuances.
Why is CSS good for Google?
CSS has a considerable impact on how Google views your website. In fact, you can soar your website’s chances to rank well in the Google search results by employing CSS efficiently. CSS has many benefits with respect to Google.
• It shrinks the file sizes on your web pages
• It grants more control over the structure of the web pages
• It allows for certain content information to be hidden by browsers yet be visible to Google crawlers.
Let us understand all these potential benefits in detail:
Smaller File Sizes
Without CSS, all the styles on your web pages require to be supported by appropriate HTML coding. And this bloats up the file size which further adds up on the load time of the website.
CSS takes out the style from the HTML pages and puts into another separate file called the css file. This reduces the amount of code on the web pages. Lesser amount of code means smaller sizes of files and this is something Google prefers in the web pages on the Internet. Ideally, web pages should not be more that 100 kb.
Moreover, smaller file sizes also cause the pages to load quickly. This increases the accessibility and pleases your website visitors.
Increased Control over Web Pages
With CSS, you are able to structure the documents of your web pages as per the HTML standards at the same time retaining the look and feel of the page. Better structure with the same visual appeal is what CSS grants you.
Google prefers well structured web pages that score well on the design aspects too. And CSS allows website designers to do just the same. They can create attractive websites that not only are a treat to look at but also adheres to the standards and guidelines of the web.
Hiding Content from Browsers
With CSS, you can hide bits and chunks of content that you don’t want the browser to read yet want Google crawlers to take into account. For example, you may have certain content on your website that you want to appear only on vice versa. CSS makes it possible to camouflage certain text without loosing on the chances of being picked up by Google.
Kabir Bedi is a senior web consultant at LeXolution IT Services, a professioanal web development company that has a team of skilled Web developers India. The company offers a plethora of web services including web design and development services.