Many people have contemplated using automated software to make their websites rank in and around the first page of the many search engines available. Using the software means that you will have your work cut out for you. You wouldn’t have to worry about many little details as the software will take care of most of them.
The question that remains though is – should I use various types of software and should I trust them? My simple answer to this question is NO. Automating things like the submission of a site or blog feed is okay and makes no negative difference to your rankings and or link building. But using software to ‘automatically’ rank you can prove to be a dangerous game. Search engines usually figure out the ‘black hat’ techniques that people use and by doing so they will immediately remove the sites that have used those techniques.
When using these pieces of software you can open yourself to a lot more damage than good and sometimes it can be almost impossible to fix the damage that’s done to your web site presence. There are a lot of ‘above board’ software programs that have very good sales pitches and can make you believe almost anything, however, I would still recommend that you stay away from these.
The software that I do recommend to help you keep up-to-date with everything that you need to know about your web site, it’s ranking and general yet helpful information is:
- WebCEO – Trail/Premium
- RSS Submit – Premium
- RSS Announcer – Open Source
Of you would like to keep up to date with the latest trends in Internet marketing and Search Engine Optimization I suggest that you use Google Web Master Channel on YouTube. This information is probably the most valuable that you will come across.
If you do decide to go ahead and get yourself software then you should ensure that you can monitor absolutely every aspect of what is being done with is. Sometimes all this does is increases your traffic, however, that traffic will not convert into anything – no sales, no revenue and not even leads. What’s the point then?